Meet Your Coach
Chéri S. Allen
The DIVA Whisperer. Soulful Strategist. Transformation Catalyst.
“When people ask how did you do it, my response is ‘I never believed I couldn’t.’ I believe I can do anything, and more importantly, I believe you can too.”
I am a Master Certified Coach (MCC), with 30+ years of Federal and private sector experience. I successfully coach high-earning women to reconnect with themselves, prioritize their needs, and honor their brilliance by never playing small.
I challenge you to courageously define your wants, acquire your desires, and relentlessly obliterate existing ways of thinking, feeling and being that have not served you…until now.
I guarantee our coaching journey together will empower you to architect the life you love, designed for you – by you, unapologetically – On Purpose!
About CHOICE
Established in 2020, the name of my company reflects my belief that everyone is Always at Choice, Embrace your Power. @CHOICE is about intentionally being the architect of the life you love – by design! That will require courageously choosing heroism, realistic optimism, maintaining personal Integrity, and always ensuring internal and external coherency, while remaining empowered to devote the energy required to authentically BE Your Word. Every decision is a declaration of identity and a stake in a future that you have full permission to create.
CHOICE Principles DIVAs Embrace
Choosing
I see with clarity what truly matters, with no distortion, and I make the choice.
Heroism
I rise to the challenge with courage and devotion to embody full DIVA main character energy because I am the instrument..
Optimism
I trust the future because I trust myself.
Integrity
I align with my deepest truth—nothing divided, nothing denied.
Coherency
My inner and outer worlds match—I am whole, undiluted, and intentional.
Empowerment
I choose from power, not pressure. I define the path.
Ready to Begin Your DIVA Journey?
Take the first step toward reclaiming your balance and brilliance.
